SELLING IN THE TRIANGLE
Sell it once. Sell it right.
The first two weeks on market decide almost everything - the price you get, the terms you keep, and how much of your life the sale consumes. Everything below exists to make those two weeks go your way.
THE SELLER’S PLAYBOOK
Start where you are
What's my home worth?
A real number built from your street - not an algorithm's guess. Delivered in writing within 24 hours.
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My marketing plan
Exactly how I'd sell your house: prep, magazine-grade media, and a launch - not a listing.
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Prep & staging
A short list ranked by return. What to fix, what to paint, and what this market genuinely doesn't pay for.
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Pricing strategy
Price sharp and create competition, or price high and chase the market down. The data behind both.
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Recently sold
What I've closed and what it went for - and the pattern behind the results.
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Not sure yet?
A fifteen-minute call, no pitch. Tell me your timeline and I'll tell you what I'd do in your position.
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THE HONEST MATH
What selling actually costs
No. 01
Agent compensation
Negotiable and worth negotiating - but the cheapest listing agreement is rarely the one that nets you the most. We'll walk the math together before you sign anything.
No. 02
Prep & staging
Usually far less than sellers fear: paint, lighting, and cleaning do most of the work. I rank every dollar by what it returns at the closing table.
No. 03
Concessions & repairs
The inspection is a second negotiation. Pricing and prep done right shrink it; I handle the rest so a $400 repair doesn't become a $4,000 credit.
No. 04
The overlap
Buying and selling at once is a timing problem before it's a money problem. Buy-then-sell or sell-then-buy - I model both so you move once, not twice.
FROM CALL TO CLOSE
The whole arc, start to finish
01
THE NUMBER
Your written valuation and the strategy conversation - timing, prep, and what I’d list at. More →
03
THE LAUNCH
Coming-soon buzz, then day one everywhere buyers search - photographed, filmed, and priced to draw a crowd. More →
04
THE OFFERS
Weekend one showings, week two negotiations. Deadlines and escalations handled from strength. More →
05
UNDER CONTRACT
Due diligence, appraisal defense, repair negotiations - the quiet month where deals are protected.
06
CLOSING DAY
Keys traded, proceeds wired - and I’m still your realtor next year when you need a contractor.