SELLING · PRICING

Pricing is a strategy.

Price high and chase the market down, or price sharp and create competition - I'll show you the data behind both and tell you which fits your home, your street, and this exact month.

THE STRATEGY

Two paths, one right answer

No. 01

The data first

Your street's closed sales, active competition, and days-on-market trends - the same spreadsheet I'd want if it were my house.

No. 02

Price sharp, create competition

The right number brings multiple offers in week one. That's when escalations and clean terms appear.

No. 03

The first two weeks

Buyer attention peaks at launch. A home that sits gets negotiated down; a home that launches right gets bid up.

No. 04

Adjusting without panic

If the market answers differently than expected, we move early and decisively - never chase it down in $5k increments.

“

One of the hardest sales any of us could have imagined. The whole time she was delightful and hard working and patient. I didn't even think I was going to come out positive in the end but she did it. Made the entire situation feel like from “taking a long walk on a short pier” to a busy vacation. I haven't been this happy with service ever!

- GREGORY BUTLER

“

In this competitive market we were careful to interview agents who would be a good fit for us. Emily helped us with every aspect of the selling process. She always took the extra step and kept us in the loop. Ultimately, we were well positioned to sell quickly and at full price thanks to Emily! She is savvy and ethical. She knows the market and cares about her clients. I would highly recommend her!

- MARK PHILPOTT

“

Emily gets things done! She made the whole process of selling so much smoother. Our closing process ended up being slightly complicated but Emily stayed on top of the details and made sure closing went well. I would definitely recommend her.

- THOMAS CHAVEZ

WHY TIMING BEATS HOPE

The attention curve only goes one way

Weeks 1–2

Peak attention. Every serious buyer’s search alerts fire the day you list - this is when competition forms.

Day 30+

The market starts asking “what’s wrong with it?” Showings thin out and offers arrive with sharper elbows.

After a cut

A price reduction re-alerts buyers - but from a weaker story. One early, decisive number beats three small retreats.

GOOD QUESTIONS

Pricing questions, answered

Q.

Zillow says my house is worth more.

Sometimes it's right! But a Zestimate averages a zip code; it hasn't seen your kitchen or your backyard power line. Let's compare its comps against real ones.

Q.

Can't we just test a higher price?

You can - the market's answer costs you the launch window. If we test, we do it with a pre-agreed adjustment date so hope doesn't run the calendar.

Q.

What if we get no offers in week one?

Then the market has answered and we act on it - early, once, and decisively. That's the difference between a strategy and a wish.

What would I list at?

Ask me. You'll get a number, the data behind it, and the strategy I'd run - in writing.

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